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Protecting Consumer Trust and Confidence in the Dairy Industry

The National Dairy Animal Well-Being Initiative is a producer-led coalition that includes members from every sector of the dairy industry. On October 4, 2007 at World Dairy Expo, the coalition introduced the first draft of proposed principles and guidelines intended to provide a uniform umbrella of assurance that the industry is meeting its ethical obligation for dairy animal well-being. Our goal is to protect consumer trust and confidence in the dairy industry by demonstrating dairy producers’ commitment to animal well-being.

Over the next several months, dairy producers will have an opportunity to review the draft principles and guidelines and provide their input via their co-op or industry association. Input on the principles and guidelines is requested by July 1, 2008. Once the input is received, the coalition will finalize the principles and guidelines.

Use the links on this page to learn more about the National Dairy Animal Well-Being Initiative and to download the draft principles and guidelines.